The 2025 China International Tire Expo successfully kicked off, marking Praxent’s first appearance under the spotlight. As the first brand launched by Gubersail Group, Praxent made an impressive debut at the expo, attracting global customers and industry insiders alike.

Praxent believes that a tire is not just a necessity for mobility but also a symbol of safety and trust. From its inception, the brand has positioned itself with a temperament of “reliable, pragmatic, and modern.” At the exhibition, this was conveyed through a selection of representative tread patterns and an international communication style, allowing visitors to experience the brand’s ethos directly: performance-driven, yet emotionally connected to users.

While Praxent showcased its EV, HT, UHP, and WINTER lines to highlight versatility, the greater emphasis was placed on sharing the brand’s vision—how it intends to remain grounded and user-centric while pursuing global growth.

Conversations with international visitors revealed strong interest in Praxent’s future. Many partners noted that Praxent’s advantage lies not in racing to the bottom on pricing but in its ability to strike a balance between quality, performance, and market demand. This balance gives Praxent broad growth potential across diverse regional markets.

Behind Praxent stands the strength of Gubersail’s factory, equipped with advanced smart manufacturing and rigorous quality control. This industrial foundation ensures product reliability and underpins the brand’s credibility as it enters global markets.

For Praxent, the China International Tire Expo was more than a product showcase—it was a formal introduction to the world. The event presented Praxent as a pragmatic, modern brand with a clear path forward. The expo has ended, but Praxent’s journey to globalization has only just begun.