Yesterday, the 2023 Online Smart Marketing Technology Exchange Forum, hosted by the Asia International Brand Research Institute, successfully concluded. The forum, leveraging advanced online platforms, opened its doors to a global audience. It aimed to bring together the elite forces of the smart marketing field to explore new pathways for technological innovation and application, leading the industry toward higher levels of development.
The leader of the forum, Specially-Invited Foreign Consultant of the Asia International Brand Research Institute, Lipi Sarker, delivered an impassioned speech at the opening ceremony.She stated:"In the rapidly changing business environment, smart marketing is evolving at an unprecedented speed, integrating cutting-edge technologies such as artificial intelligence, big data, and blockchain. This fusion is bringing about revolutionary changes in market strategies and consumer insights.In the face of such opportunities and challenges, businesses must keep pace with the times, continuously innovate their marketing methods, and use intelligence as wings to soar toward a broader market blue ocean.The purpose of this forum is to create a platform for ideas to collide and wisdom to merge, jointly promoting the leapfrog development of the smart marketing industry."
During the forum, a number of authoritative experts and practical leaders in the field of smart marketing, both domestic and international, were invited, including Chen Chen, an expert in smart marketing practices, LIN Feng, a digital marketing strategist, and ZHAO Min, an innovator in new retail marketing.They conducted in-depth analyses and shared insightful presentations on topics such as the latest trends in smart marketing, technological innovations, and real-world case studies.The perspectives of these industry giants not only provided valuable industry insights for the attendees but also helped to chart the future development direction of smart marketing.
During the technical exchange and demonstration session, Lipi Sarker introduced her team's latest development, the Blockchain-Based Data Security Management System. This system leverages the decentralization and immutability features of blockchain technology to ensure the security and transparency of marketing data, effectively addressing the risks of data breaches and misuse, and providing a solid foundation for smart marketing. She emphasized that data security is a critical aspect of smart marketing that cannot be overlooked. The application of blockchain technology will bring a more secure and trustworthy marketing environment to the industry, and she encouraged industry peers to actively explore and work together to push the boundaries of smart marketing technology.
As a grand event in the field of smart marketing, the 2023 Online Smart Marketing Technology Exchange Forum not only provided attendees with a rich feast of knowledge but also built a solid bridge for communication and cooperation within the industry. The successful holding of this forum undoubtedly injected strong momentum into the innovative development of the smart marketing industry, signaling that the future of smart marketing will be more intelligent and precise, bringing unprecedented business value and social impact to enterprises.（Reporter: Nguyen Thi Mai）